“Camel Crush is a unique tobacco technology, allowing adult tobacco consumers to smoke a non-menthol product and at any point, squeeze the filter to change the taste experience to menthol.  Camel Crush provides the option for a fresh menthol taste on demand.

Find the small capsule in your filter and squeeze it until you feel it click and break open. The choice is yours to squeeze the filter any time you want to change the taste to add menthol - you can squeeze at the beginning of your smoke, in the middle or near the end - it’s your choice. [No turning back, though. The consequences of your actions are permanent.]

The capsule is made of a gelatin-type material (acceptable for use in food), containing 100% natural menthol. When squeezed, the capsule will impart the menthol to the filter, changing the taste from non-menthol to menthol as smoke is drawn through the filter.

September 15, 2008, 6:55pm